Gender Within Toys

99 Cent Store at Northridge May 1,2012 

Here is a toy that I found at a local store. We see that the card board is red. It is a toy that replicates the accessories of a police officer. The red can serve as a symbol of blood. Around the main toy there are cars. These toys are consumed by boys. Children at a very young age are gender socialized. Boys are taught that they need to pursue a career where they can demonstrate there masculinity such as a police officer.

99 Cent Store at Northridge May 1,2012

Here this toy was found in the same store. The card board is pink in this toy. It is a beauty set and is a toy that is consumed by girls. Here we see some earrings and jewels. These toys are teaching girls at a very young age that they need to be "pretty" and that they need to focus on their looks. This demonstrates to girls that they need to be more feminine, opposed to boys who are more masculine.